Writing for the Wired World
A five-week online workshop
Beginning Monday, February 7, 2011
Register here
You may have solid writing skills that have served you well in marketing your hospital through traditional channels, from press releases to direct mail. the World Wide Web, however, is another story. Originally, the web was an archival resource, requiring a writing style that accommodating scanning instead of reading. Much of the web still demands this non-intuitive approach, but the advent of social media—including blogs, Facebook, Twitter, and YouTube—add additional approaches if you’re going to be effective at achieving your goals with outstanding and appropriate content.
In this five-week, online, asynchronous workshop, you’ll learn…
- How to write content for readers scanning for information
- Approaches to writing non-linear content
- Writing for social media and social networks
- How to write an email newsletter people will want to read
- The role of multimedia in text-heavy content
As with all HASC Distance Learning Workshops, you’ll have access to a treasure trove of online resources and downloadable handouts. The new interface makes participating in the conversation simpler than ever, and voting in each lecture’s poll has become a lot easier, too.
Webinars consist of five lectures, with a new lecture posted each Monday for five weeks. Lectures consist of a mix of text, audio, and sometimes video…but you don’t need anything more than your web browser. Webinars are asynchronous —- that is, they do not take place in real time. That means you can drop in whenever it’s convenient for you —- there’s no place you have to be on any particular day or time.
Shel Holtz is a globally recognized expert in online communication. He has written three books on social media and is a regular speaker on the subject at healthcare and non-healthcare events. He has consulted on social media strategies with a number of hospitals, including The Mayo Clinic, Johns Hopkins Medicine, Northwestern Memorial Hospital, Scott & White, Texas Health Resources, Tenet’s Brookwood Medical Center and Sutter Delta Medical Center, among others.
As with all HASC Distance Learning series, you’ll have access to a collection of online resources and downloadable handouts. Webinars consist of five lectures, with a new lecture posted each Monday for five weeks. Lectures include a mix of text, audio, and video…but you don’t need anything more than your web browser. Sessions are asynchronous—that is, they do not take place in real time. They are designed for individual participation, not groups, although you do have the option of printing and sharing an entire lecture. You can drop in whenever it’s convenient for you—there’s no place you have to be on any particular day or time.
Workshop cost: $195